Every online store, a lead in full.
Terrain tracks every eCommerce store across Africa — what it sells, what it's built with, who it pays, and how it moves — and turns the whole market into qualified leads you can push straight into your workflow.
Zoom into the market.
The globe flies into your region — pick any region or country and watch it grow, store by store.
We read the stack across every leading eCommerce platform.
Whatever a store is built on, Terrain detects it — and the themes, apps, payment and shipping tech layered on top.
One market — turned into leads, intelligence and a weekly digest.
We read every store on the continent — the platform it's built on, the payments and tech it runs, the group it belongs to, the clones chasing it, and every migration — then hand it to you three ways: a live lead dashboard you can push into Sheets, your CRM, Slack or WhatsApp; the market intelligence behind it; and a weekly digest tuned to your role.
From the map to your pipeline.
Explore the market in your Overview, filter the lead dashboard to exactly the stores you want — by market, platform, payment tech or launch date — then push them into the tools your team already runs.
Pull leads into your stack.
One click from a filtered list to where you actually work.
Monday morning, tuned to each role.
Not one more dashboard to check — the handful of moves that matter, in your inbox. Everyone on the team gets a digest built for what they actually do.
- 118 live stores on no gateway in Kenya
- 2 competitors' merchants churned
- Flutterwave added 14 stores this week
- 9 new stores in your niche
- 5 prospects migrated off Wix
- 3 stores overdue a redesign
- Shopify share +1.2pts in Nigeria
- Beauty is the fastest-growing category
- Migration flows into Shopify Plus
- 22 stores just added a subscriptions app
- Your integration vs the field
- Stores missing your category
Illustrative — your digest is built from your market, your competitors and your filters.
The whole market, read four ways.
Under every lead sits the full picture — what a store is built with, who it pays, the group it belongs to, and the clones chasing it.
Watch the market switch rails.
Stores don't stay still. We track every move off an old platform or provider and onto a new one — who's switching, where, and to whom — so you see share change before it shows up anywhere else.
Get early access →One brand, many storefronts — stitched together.
The biggest operators run dozens of stores across their own domains. We link them back into a single group, so a portfolio reads as one player instead of scattered noise.
Get early access →Find the stores cloning your customers.
Radar fingerprints each of your customers' catalogues — images, SKUs, prices — and sweeps the market for storefronts copying them, then keeps watching for new ones. Brand abuse, caught early.
Get early access →See the stack every store runs.
Platform, theme, apps, shipping — and the payment rails merchants actually choose at checkout, ranked by adoption and tracked as they rise and fall across each market.
Get early access →Get the African commerce briefing.
We're opening Terrain to a first group of partners. Leave your email for launch access and the occasional data-backed read on where African eCommerce is heading.